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From Watches to Private Jets

Tuesday, June 4, 2019

Private pawnshops continue to innovate as they face competition. They are targeting the upper class while working with the lower class.

Sarana Gadai Prioritas’ office in Jakarta./ Tempo/Tony Hartawan. tempo : 171401011847.

A room measuring about 2 x 3 square meters is nicely arranged. Catalogs for luxury watches, jewels, and diamonds are neatly arranged on a bookshelf. A minimalist style sofa rounds out this elegant lounge at Suite 2306 on the 23rd floor of Wisma GKBI in Jakarta. This is the office of Sarana Gadai Prioritas, a private pawnshop in Jakarta.

Their business concept differs from most pawnshops. On Wednesday, May 19, Tulus Widodo, Director of P

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