Indofood will no longer produces and markets Pepsi in Indonesia, but the beverage industry is optimistic that Pepsi will soon return.
Having forged the alliance that spanned almost three decades, Indofood and PepsiCo have become almost like siblings. Therefore, when the news of Pepsi’s departure from Indonesia got out, rumors of a split between the two began to swirl.
However, Franciscus Welirang, Indofood Sukses Makmur’s (INDF) director, rushed to quell the rumors. He said it was only Pepsi cola that was leaving and that its exit would not affect Peps...