Cashing In on Gear and Fitness
Monday, December 15, 2025
Recreational sports businesses such as padel and pickleball are booming. Consumption is driven by the FOMO trend.
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TWO pickleball courts on the fourth floor of an office building in the Kemang area of South Jakarta were buzzing on Thursday night, December 11, 2025. Dozens of people took turns playing the game, which blends elements of tennis, badminton, and table tennis. That evening, the pickleball courts were fully booked, completely reserved by customers.
Among those playing was Dimas Hanggoro, 51. A private-sector employee who works in South Jakarta, he
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