Essential, Easy Reading
March 11, 2003
TEMPO magazine can't be dissociated from the slogan Enak Dibaca dan Perlu (Essential, Easy Reading). In full the slogan reads: Tidak semua berita perlu dibaca. Tempo enak dibaca dan perlu (Not all the news is worth reading. TEMPO is essential, easy reading). TEMPO, first published in 1971, is marketed with 
Budiman S. Hartoyo*
*TEMPO Journalist, 1971-1994This column was written in commemoration of the 32nd anniversary of TEMPO, March 6, 2003