IF we can get just one percent of the Indonesian market, this would be quite significant for us.” This statement is most frequently made by executives of Malaysian companies when they are inquired why they want to invest in Indonesia. Mohd. Asuki bin Abas, Vice President of Khazanah Nasional Berhad, a state company dealing in investment said, “Malaysia’s population is only one tenth of Indonesia’s.”

Aside from the population size, nat