The World Cup Windfall
The license to broadcast the World Cup in Indonesia cost more than half a trillion rupiah. Companies, big and small, hope to profit from this huge world-class event.
June 16, 2010
AS the World Cup draws near, business is picking up for Putri Anisa. The mother of two children is receiving more and more orders for her T-Shirts. “A cafe ordered T-shirts with German and Brazilian national team themes for their employees,” said the 27-year-old housewife. Yet, on a normal day she only produces funny T-shirts for children. “The income from the World Cup is not bad,” said the woman, who covers her head with a scarf.
Putri
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