Kartika Djoemadi:
the bullying got me mad

TO Dyah Kartika Rini Djoemadi, coordinator of Jokowi's Advanced Social Media Volunteers (Jasmev), the 2014 presidential election was a chance to prove themselves. Determined to totally focus on the task ahead, Kartika took a three-month leave from Spindoctors Indonesia, the political strategy and public policy consulting firm she founded, to devote all of her time to Jasmev. Not surprisingly, until the actual election day on July 9, DeeDeeas Kartika is better knowncould be found in the Jasmev war room in a building at Gondangdia, Central Jakarta.

There DeeDee, 34, coordinated the activities of 150 volunteers, who worked in three shifts. Each of them employed a laptop in their operations to ensure Joko Widodo was elected president. "I had to monitor the war room every day. Doing it part-time would not have been effective," she told Tempo in Jakarta two weeks ago.

December 16, 2014