Cyber Democracy

Noudhy Valdryno,
Digital Strategist for the Prabowo-Hatta Campaign Team

IN 2014, Indonesia held the most interesting election in its history. The tight race between the Prabowo Subianto-Hatta Rajasa and Joko Widodo-Jusuf Kalla tickets whipped the nation into a political frenzy. These two pairs of running mates tried different ways to win over voters, through traditional media such as television, newspapers and radio, plus the new and far-reaching social media. Social media battle became the yardstick to measure their electability on the internet. Many surveys proved that social media could be used as a reference for their campaign efforts.

As a digital strategist for the Prabowo-Hatta campaign team, I would like to give an objective evaluation of the Jokowi-JK cyber team, which is called Jasmev and led by Kartika Djoemadi. In my view, the greatest strength of that team was the sporadic strength they were able to gather.

December 16, 2014