Targeting Halal Tourism

AT first glance, the Novotel Lombok Resort and Villas seems no different from others. In the lobby of this four-star hotel, none of the female staff wear the jilbab head cover. At the end of May, several foreign tourists were still wandering about in bikinis, both on the beach as well as in the hotel's common areas. "We are still a conventional style hotel," explained the hotel's assistant director of marketing, Agung Rinjani.

June 20, 2017

AT first glance, the Novotel Lombok Resort and Villas seems no different from others. In the lobby of this four-star hotel, none of the female staff wear the jilbab head cover. At the end of May, several foreign tourists were still wandering about in bikinis, both on the beach as well as in the hotel's common areas. "We are still a conventional style hotel," explained the hotel's assistant director of marketing, Agung Rinjani.

There are no specific

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