Third Wave Cafés

A newfound coffee culture has driven café growth in Indonesia. It is now headed towards its saturation point.

March 26, 2018

Less than a year after starting a coffee shop in Jakarta, under the flag of First Crack Coffee, Evani Jesslyn expanded her business by opening her first branch at Pacific Place, Sudirman Central Business District (SCBD), in early March. "When it was offered, I immediately agreed," said Evani, when met at her new café.

Evani said she did not need to think it over very long when she received the offer to open a café in the capital city’s exclus

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