The Tree Still Stands Tall

Some of the Salim business tree's branches have broken off since the demise of the group's patron, but now it seems they are ready to grow anew. Could the Salim Group become the number one conglomerate in Indonesiaagain?

October 9, 2001

THE story of the rise of the Salim Group is a bit like a fairy tale. It started as a door-to-door business selling all sorts of house-hold goods in the small town of Kudus, Central Java, during the 1950s. Forty years later, the Salim Group had grown dramatically, rather like the beanstalk in the children's fairy tale. The groups' head, Liem Sioe Liongalso known as Soedono Salimwas recognized as the number one tycoon in Indonesia. However, it was th...

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