FOR almost four months now PT Holcim Indonesia has tried its luck. On January 1, the producer of cement formerly owned by Hashim S. Djojohadikusumo officially changed its name from PT Semen Cibinong. Its two cement products, previously brand-named Semen Kujang and Semen Nusantara, also changed their containers to become Semen Holcim.

The name change was not the first time. Before using Holcim as the new label, the two cement products in April 200