THE donut is a new prima donna, featuring at breakfast, teatime or coffee time in the afternoon, or when one is starving at midnight. Donuts, like instant noodles, have started to serve as a savior of nightlife in Jakarta (and other big cities).

It is no wonder if today Dunkin’ Donuts cannot be the diva of the donut world. After Dunkin’ Donuts was the sole player in the business since 1985, followed by Country Style Donuts, a franchise from