AFTER more than a century of being called the bank for villagers, Bank Rakyat Indonesia (BRI) is today striving to appear trendy. Since two months ago, the state-owned bank has been going all out to introduce its platinum credit card.

BRI is trying its luck in the consumer sector in order to collect inexpensive funds (from savings and giros) and to increase fee-based income. The income comes from customer administration costs on all transaction