SMEs
Crazy for Crackers

Jayadi turns watermelons into crackers. A great market, but he lacks capital.

November 6, 2007

A HUSBAND and wife are going back and forth in Vigor Store, a place selling snacks on Jalan Diponegoro, in Batu city. Three baskets are full but they continue to seek unique snacks. Supardi, the buyer from Surabaya, falls in love with the watermelon crackers. He grabs seven sacks without further ado.

Yes, these crackers are rare. People usually eat fresh watermelons; watermelon crackers are a rare find. These are crackers that are gaining fame i

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