SOEGONDO is not boasting. He said that Obonk is yet to apply the commonly practiced franchise system. He prefers his franchise system is construed as partnership because Obonk is not just a trademark although it has been patented under his name.

It is because of this idea that Soegondo once refused the offer from a rich man to invest in the opening of a new branch. "If you want to buy the recipe of Obonk steak, you may well do so, but if you want