Retail
Face of a Giant

With the supermarket business stagnating, the face of Hero is changing.

January 22, 2008

AT the end of last year, several Hero Supermarkets started to change their appearance. Many of the red Roman soldier logos have been taken down and replaced with that of the Giant Supermarket's. In some stores the word Hero in predominant blue is being replaced by the words "Giant Supermarket" in predominant green.

The stores that are changing are located in Sector I Bintaro Jaya and Jalan Veteran, South Jakarta, Pondok Cabe, Ciputat, and in Tanjung

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