HIS habit of visiting cafes and fast-food restaurants in Jakarta for meals at half the price continues. What’s important for Ibnu Sina is that he never leaves his mobile phone at home. By showing an SMS on the phone he could get the meal he wants.

An employee in a marketing department of a private company, the 45-year-old often took his clients along to the restaurants he visited. Now Ibnu goes more often after Bakrie Telecom offers subscriber