Battle for the TV Advertising Pie

Four new private TV stations will be on the air from this week. But just how promising is the Indonesian television business?

October 23, 2001

RECENTLY, Riza Primadi has been behaving as if he is awaiting the birth of a new baby—worried yet happy, all at the same time. This journalist, who was involved in the creation of the popular Liputan Enam current affairs program on the SCTV private television station, has been working hard on a new dream: Trans TV. In order for this to become reality, Riza—Trans TV's News Director—and the rest of the crew have been working r

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