MAKRO is a pioneer and the first modern wholesaler in Indonesia. Jakartans now even feel proud to have a Makro membership card in their wallets. For Ibu Salimin, a resident of Kampung Melayu, for example, Makro is an old love. "I have been a loyal customer for 15 years now."

Makro certainly does not look like a spanking new hypermarket. But this is not a problem. "What is important is that the prices are low," said Ibu Salimin. The fact that the Makro