Underwriting Football

The All Indonesian Football Federation is issuing bonds worth Rp1.5 trillion, with Bank Mandiri as the underwriter. An attempt to make football a lucrative business?

February 27, 2001

You may think that football and banking are unlikely bedfellows. Yet in the ballroom of Hotel Mulia last Thursday night, they seemed inseparable. A number of Bank Mandiri bankers in three-piece suits mingled with officials of the All Indonesian Football Federation (PSSI). Eduard Cornelis William Neloe, the bank’s president director, attempted to convince guests that football could be a lucrative business. Agum Gumelar, the federation's cha...

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