THE mini market, 25 square meters in area, is located in the basement of Mayapada Tower on Jalan Sudirman in Central Jakarta. It’s no different from most retail outlets, such as those operating under the banners of Alfamart and Indomaret in many other parts of the city. Except for one thing—it not only sells groceries, foods and beverages, but also runs a laundry.

Bao Bao Express, with a logo bearing the image of a woman dressed in a traditi