Garnering Consumers through Search Engines
THE entrance to the offices looks old-fashioned. Made of wood painted yellow and light green, the door is similar to those found in traditional Javanese and Jakarta's Betawi homes. There, in Google Asia Pacific's headquarters on the 30th floor of Singapore's Asia Square building, on the last Wednesday in October, the search-engine giant held a briefing for small and medium-sized businesses throughout Southeast Asia called "Helping Small Business Think Big."
Six small and medium-sized businesses from six nations Thailand, Vietnam, Indonesia, Singapore, Malaysia and the Philippines presented stories of how the Internet allowed them to grow and market their businesses. "Small and medium businesses are playing an increasingly larger role, while also opening up new markets," declared Google Southeast Asia and ChinaDirector of Small & Medium Business Operations Ghislain Le Chatelier.
November 18, 2014
THE entrance to the offices looks old-fashioned. Made of wood painted yellow and light green, the door is similar to those found in traditional Javanese and Jakarta's Betawi homes. There, in Google Asia Pacific's headquarters on the 30th floor of Singapore's Asia Square building, on the last Wednesday in October, the search-engine giant held a briefing for small and medium-sized businesses throughout Southeast Asia called "Helping Small Business Thin
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