Saturated in Oil

After acquiring Golden Agri Resources, Indofood now dominates the brand-name cooking oil market. It this a monopoly or a necessity of globalization?

May 22, 2001

Indofood Sukses Makmur Ltd. has a new crown to wear. The Indonesian king of instant noodles has become the nationwide emperor of brand-name cooking oils as well. After its acquisition of Golden Agri Resources (Sinar Mas), this producer, which initially only held the Bimoli and Delima brand names, now has the potential to dominate the market with Filma and Kuncimas, the main brands of the Sinar Mas group.

This means that Indofood has an opportun

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