The ability of Coca-Cola to increase its sales during the present economic difficulties has aroused the curiosity of many. Is it because Coca-Cola has moved up in the world? If we look at Coca-Cola advertisements on TV, it would appear that this is the case as there has been quite a noticeable change in their setting—no longer are they cosmopolitan and international in flavor. Since 1998, the company has been airing ads that present an ur...