Cut-Rate Cement

A Chinese factory has been aggressively marketing inexpensive cement in Indonesia’s oversaturated market. Established players must increase production efficiency in order to remain competitive.

Putri Adityowati

February 26, 2019

On the Tokopedia online marketplace, the Distributor Bangunan virtual shop run by Haris Yanto displays a special ad to help sell his cement products. He shows a photo collage of the Burj Khalifa skyscraper in Dubai with the Nuclear Power Plant in Lianyungang, Jiangsu, China, in the foreground. A picture of a sack of Conch cement is placed furthest back. This product photo comes with the title: “Tiga Roda quality cement (Conch Cement, 5

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