Huge Discounts, Going Rural

PLN’s electricity sales nosedived due to the pandemic. It is now intensifying discounts and expanding its markets.

Khairul Anam

August 3, 2020

NUMEROUS WhatsApp groups had already been ‘visited’ by advertisement posters from state electricity company PLN before it landed on the mobile phone of Martha Anggoro. The ad included offers of additional electric power for households with rock-bottom prices.

Martha, 29, a civil servant at the transportation ministry, also received the ad on his office WhatsApp group. He was interested and immediately applied for additional electric

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