NUMEROUS Shopee-Pay promotional ban-ners were displayed at the food court area in Margocity shopping center, Depok, West Java, during the long weekend at the end of October. Almost every stall had the orange piece of paper near their cashier. The electronic money payment service offered 30 percent cashback for customers’ transaction.

Other electronic money services, such as LinkAja, OVO, and GoPay, were also present. OVO had a similar cash