Adapting to Disruption

Digital disruption is pushing the music recording industry to adapt in order to develop their businesses. It offers opportunities for independent musicians.

Aisha Shaidra

January 3, 2022

YONATHAN Nugroho was busier near year’s end. Each day this producer and chief executive officer (CEO) of Trinity Optima Production would attend some meetings, both virtual and in person. Trinity, one of the largest recording labels in Indonesia, is preparing some new programs for 2022. “Much has to be prepared because it does not only deal with music,” said Yonathan to Tempo on Friday, December 31. 

Trinity is working

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