Waiting for Startups to Level Up

The technology startup funding market is predicted to grow. Contribution to the environment and society becomes the greatest challenge.

Aisha Shaidra

March 21, 2022

AFTER East Ventures signed the United Nations Principles for Responsible Investment (UN PRI), Wilson Cuaca knew there would be significant consequences for the venture capital firm, which he founded 13 years ago. East Ventures would be required to fulfill a commitment to practice and develop a sustainable financial system. “Profit could decline, this is what we call the double bottom line,” said the co-founder and managing partner of

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