The Story Behind Tiktok's Purchase of Tokopedia Shares
The integration of TikTok Shop with Tokopedia will reinforce GoTo’s business. Indonesia’s e-commerce competition landscape is changing.
Aisha Shaidra
January 15, 2024
LIKE a new couple, GoTo Gojek Tokopedia (GOTO) and TikTok are in their honeymoon phase. During this period, both companies are finalizing various technical aspects. One of them is the adjustment of the back-end system for transactions. “The system is different and complex. It requires extra effort from both parties,” said GoTo’s Chief Corporate Affairs, Nila Marita, to Tempo on January 13.
The back-end system is related to
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