THE declining losses of Global Digital Niaga or Blibli, an e-commerce firm of Djarum Group, have convinced BliBli Chief Executive Officer (CEO) Kusumo Martanto that he has chosen the right strategy. He said that one of their recipes for success is optimizing omnichannel sales, involving both online and offline storefronts.

Last year, Blibli expanded by cooperating with retail outlets and some global brands. “Business strategy and stra