The commercial complex in Sector 7 of Bintaro, Tangerang, is like many others of its kind all over the nation, so it's no surprise to see among its row of identical shops a small Padang restaurant named Sederhana.

What's a little more unusual is that there are two such eateries in the complex with the same building design, same name, same menus, same lettering on the signs. The food is identical: a blindfolded diner would be hard pressed to