Profiting from the Beautiful Game

By offering World Cup quizzes via SMS, Indonesian cellular operators are reaping tidy profits. But what about RCTI?

June 18, 2002

IF youre going to watch a World Cup match at home, remember that you're going to need all the necessary equipmentsnacks, drinks and your cell phone. Why on earth would you need a cell phone? Because in Indonesia, cell phones have now become an essential part of world class football matches, ever since a new cellular business was developed. This is a series of quizzes, which use short message service (SMS), first introduced on television last month

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