Whenever, Wherever?

Coca-Cola is spreading its wings to include the bottled tea market. Can they take on old players?

June 25, 2002

COCA-COLA is putting to the test its famous motto: "anywhere, anytime, anyone". Two weeks ago, the king of soft drinks launched its latest product. This time, however, it's not of the throat-tickling soda variety. It's something totally new—a bottled tea drink called Frestea. This is another test for PT Coca-Cola Amatil Indonesia, its local producer, after a similar product called HiC didn't quite make it in the market after

...

More Articles