Refilling a Niche

The numerous depots that provide filtered drinking water are causing a headache for the mineral-water producers whose original containers are being refilled.

July 2, 2002

The water business is heating up—at the expense of manufacturers of bottled drinking water. The new threat comes from the 400 refill units now scattered across various major cities.

Many customers are now carrying their empty containers, usually used bottles of popular brands like Aqua and Ades, to the refill firms. The depots will wash them thoroughly and fill them with processed water through filtered tanks. They use exactly the same

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