Battle of the Samurai

Yamaha has launched a low-priced motorcycle to compete with Honda and Suzuki. Will this start a price war?

February 4, 2003

THE motorcycle market is perhaps the most dynamic market in Indonesia. Competition is very fierce. The participants continually rise and fall and the lead can change at any time. But the war now is no longer between motorcycles from Japan and those from China, but is instead between just Japanese motorcycles; a veritable battle of the Samurai as it were. The market has long been dominated by three Japanese brands—Honda, Suzuki and Yamaha

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