Battle of the Giants

The Hero Group plans to introduce at least two Giant hypermarkets to increase income and challenge its competitors.

April 1, 2003

THE competition that the Hero Group faces is becoming increasingly tight. Recently however, this competition has not been that proportional. Aware of this reality, Hero has therefore had to change its approach. While in the past Hero's management has had very much a "wait and see" approach, now it has changed dramatically as this leading Indonesian retail group gets ready to raise its war standard.

The resolution to go to war was taken at a g

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