THE event is still very clear in the memory of Jusman Syafi'i Djamal. One day two years ago, his telephone rang. Jusman heard a voice he knew very well, that of B.J. Habibie, and Habibie was furious. He wanted to know why the aircraft manufacturing company—which he set up in 1976—had now stooped to accepting orders to manufacture cake tin molds. "It's a matter of image," Habibie shouted angrily into Jusman's ear. But Jusman, managing