Loving Spoonfuls
Loving Hut is the epitome of what a good restaurant ought to be—nutritious food in a relaxed and friendly atmosphere. Their defining message of ‘Be Veg, Go Green 2 Save the Planet’ says it all.
February 9, 2011
NINETY percent of Loving Hut’s customers in Semanggi Plaza are not actually vegetarian or vegan. Yet, when vegetarianism is seemingly rare among the people of metropolitan Jakarta, it does not seem to affect Loving Hut’s business. Their concept quite obviously works as they seem to thrive on the people who know it and respect it.
This begs the question of ‘what is the appeal’ and what is Loving Hut doing differently from other competiti
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