THE name David Hidayat has suddenly become the talk of residents of Ngasem district in Bojonegoro, East Java. David, the youngest of the third generation of owners of the Jamu Sido Muncul company (the others are Irwan Hidayat, Sofyan Hidayat, Johan Hidayat, and Sandra L. Hidayat) is now touted as one of the land "barons" in the Cepu Block in Bojonegoro.

Unfortunately, David is very tight-lipped. The Commissioner of PT Sido Muncul refused a request f