Triawan Munaf, Creative Economy Board Chairman :
We can create new billionaires

THERE is no question that Triawan Munaf's background qualifies him to be chairman of the Creative Economy Board (Bekraf). He certainly is no stranger to the world of creative industry. During the 1970s he was a vocalist with the Bandung-based rock band Giant Step and a decade later, set up the Euro RSCG Adwork company. The company was the agency that came up with the logo of a red bull, which is now the icon of the Indonesian Democratic Party of Struggle (PDI-P). "I have worked with creative people for decades," said Triawan.

He is convinced that this sector has huge potential. In his books, the potential can earn Rp500 trillion, or seven percent of Indonesia's gross domestic product (GDP). He predicts that five years from now, this figure can double to 14 percent of GDP. He cites as example, the popular computer game 'Slide The Block', which was created by Alegrium, a local company. "This game is now rated in the top four by the App Store. Amazing, right?" said Triawan.

February 24, 2015