Fila is no longer an unknown brand name in Indonesia. Although a class below Nike, Italy-based Fila is becoming increasingly popular among the middle class for its production of a variety of shoes, clothes, and sports bags. But recently, two versions of Fila’s products—with variations in both quality and price—have been marketed. One type is made by PT Asia Sport, and the other by PT Trubaraya Sportindo, Jakarta. If circulat