Snatching the World Cup Logo

SCTV has prohibited print media from putting the World Cup logo on advertisements. Some prefer to pay Rp2 billion.

June 6, 2006

THE official 2006 World Cup logo sports four color circles with smiley cartoon faces and the coveted World Cup trophy. Adorning the logo are the colors of the German flag; Germany is hosting this years one-month-long world sporting spectacle from June 9 until July 9.

However, the logo has become a topic of debate among top executives of major media companies in Jakarta. After winning the exclusive broadcasting rights for all 64 World Cup matches

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