BALLIAN Siregar’s cellphone rang. On Tuesday last week, a staff member of PT Electronic City Entertainment asked him to visit the company’s office on Jalan Sudirman, South Jakarta. PT EC was to convene a press conference on the World Cup broadcasting right it holds. “I wasn’t alone, other reporters had also been invited,” said the senior sports journalist.

It’s what Ballian had been waiting for. A week earlier, he and fellow sports