Like being damned if you do and damned if you don't, cellphone customers are now faced with a difficult situation given the flood of text messages offering additional cellphone features. Free, but pay for it; don't ask for it, but you get it anyway; don't want it, but are forced into it. Generally, customers pay after agreeing to use a particular feature by registering for it. But lately, once they get an SMS from a content provider that provider wi