Almost Famous
A court rejected international cigarette giant Davidoff's bid to use its brand name in Indonesia. The ruling means the company is unlikely to build a plant here.
February 11, 2003
International fame holds no guarantees in Indonesia. On February 3, Jakarta Commercial Court judicial panel chairman Justice Putu Supadmi overruled a lawsuit from international cigarette giant, Davidoff & Cie. S.A., which holds the license to produce Davidoff brand cigars, perfumes and lighters—against NV Sumatra Tobacco Trading Co.
The dispute arose in 1989 when Davidoff developed plans to enter the Indonesian market, but discover
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