Like jazz, journalism is an industry built on improvisation. That analogy has its momentum nowadays, along with the revolution in the digital technology. "All of the media institutions are trying to find new equilibrium," said Emmanuel Hoog, CEO of Agence France Presse (AFP), during his speech at the "4M Journalism and Social Media Conference", held by Canal Francais International (CFI) at Montpellier, France, June 14, 2013.

The conference was atten