HIS smiling face has appeared in cinemas, on television screens, in the newspapers and on giant billboards. Taking up the theme of National Awakening Day, an advertisement by National Mandate Party (PAN) General Chairperson Soetrisno Bachir—the owner of this new face in advertising—is accompanied by the sentence: “Life is action.”

Perhaps on account of his enthusiasm, the advertisement was displayed in several locations where it turned o