2024 Elections: Presidential Candidates’ Gimmick Battle to Garner Young Voters

Do the presidential candidates succeed in attracting young voters with social media gimmicks?

Hussein Abri Dongoran

January 8, 2024

THE presidential and vice-presidential candidates are vying for young voters in the 2024 presidential election. They are competing to showcase gimmicks to garner the sympathy of millennials and generation Z. The Anies Baswedan-Muhaimin Iskandar camp has started engaging with TikTok and organizing Desak Anies (Ask Anies) and Slepet Imin (the term slepet originated from Muhaimin’s joking reference to Anies in one of the campaign videos a

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